GIF -- soft or hard G?

[antiemptyv]

I have always pronounced the image format GIF with a soft G (like Jif peanut butter), which happens to be correct according to wikipedia, but I have heard so many people pronounce it with a hard G.

Just curious, how do you say it?

[metalpancake]

I say it with a hard g. I think it rolls off your tongue easier that way anyway

[Lostincyberspace]

I say it like the peanut butter jif. gif sounds like my brother trying to sayr gift.

[DoktorSeven]

Jif.

Many people pronounce GIF with a hard "G", IPA: /ˈɡɪf/, reflecting the way it is pronounced in its own acronym (Graphics Interchange Format) [2]. However, the creators of the format pronounced GIF with a soft "g", /ˈdʒɪf/, as in "George". According to the creator of the GIF format, Steve Wilhite, the pronunciation deliberately echoes that of an American peanut butter brand, Jif, and the employees of CompuServe would often say "Choosy developers choose GIF", spoofing this brand's television commercials.

[FuturePilot]

I always say jif.

[lisati]

I spell it.... g. i. f.

[p_quarles]

I say it with a hard g.

I also pronounce both "tomato" and "potato" with a short "a," use Vi, and prefer KDE. Shall we call the whole thing off?

[Kingsley]

I've been wrong for so many years.

[ntowakbh]

I spell it.

Gee eye eff.

[toupeiro]

poe-tay-toe / poe-tah-toe....