I just want to share an opinion. Looking at the status-quo, it seems like there's a unique opportunity for Canonical and Ubuntu to grow. It's awesome.
Look at Microsoft. Consider the investment done on windows 8, metro, surface and all that stuff (and I believe stuff really is the best word to describe it). It all looks very nice in the promos, and surface does look good and exciting, but I haven't met a single person that has actually tried and liked any of it. The product sucks. And it lets down the users. Hardcore anti-apple users start losing their wind and are giving in. Microsoft just tripped and fell on its knee. And Ballmer is a big guy. They'll need some time to get back up.
Now look at Apple. What the hell is going on there? They have nothing new to show the market. Nothing exciting. The design changes are even worse than Microsoft's. Jony Ive is being ridiculed by the community. Wow, the community is mocking Apple's design!
And who's being really innovative here? Canonical, that's who. Ubuntu Edge turns heads. The idea rocks.
Ubuntu as an OS is great. Stable. Beautiful. Fresh. New. It counters the "nerd factor" that Linux distros have suffered from since the beginning. People learn how to use it in a snap. It's a really good OS. With not a lot of tweaking and polishing, it would be perfect.
So what's missing? What can really turn the market in favor of Ubuntu? Adobe!
Ubuntu needs designers to start using it. It needs cool people (I'm not calling current users uncool, I'm a user myself). Get Adobe's products to work on Ubuntu natively, without Wine, without the annoyances, make it a good platform for designers to use, and you'll see Ubuntu taking over the market. Gimp's great, but it does not do the trick. Designers use Photoshop, and every single designer I've met that tried Gimp didn't turn away, they ran out the building screaming.
Make a great computer that rivals Apple in build quality, get the right tools in it, and it's the perfect escape for both ends of the market. Get designers on board and they'll make it cooler. It will grow on its own.
In fact, if Adobe would join Canonical in making an Adobe PC, you couldn't get a better shot.
Get the designers on board. It's the only thing missing.