Hello from Harford County!
I've been doing everything I can to introduce Ubuntu to new users. We have a unofficial program at work where we give the computers we replace to employees, mostly if they don't have one at all or just have a really old clunker.
I reformat them and install Ubuntu. Technically we can't give it to them with our corporate licensed Windows installation, but I use that as an excuse mostly. They're getting a free computer and don't complain. Everyone that has gotten one of these machines simply loves it and doesn't come back asking for windows!