Dear Mr Riccitiello, CEO of Electronic Arts, I'm writing to encourage you and your company to seize the lead in making games that support Linux-based operating systems. I am an avid gamer who would like to play the games made by EA. However, because you do not support my platform of choice, I do not buy your games. Mr Riccitiello: help me give you money!
The success of the Humble Bundle and Steam on Linux have proven that there is a GNU/Linux gaming market. It is large enough to cover the marginal cost of porting popular games and of making new games operate cross-platform. Supporting Linux will not lose money for Electronic Arts.
The upside is that you can be proactive about planting the EA flag on top of a growing market. If it continues to increase in popularity as an operating system for gamers, Linux games produced now will continue to sell as classics on the platform in the future. The sooner EA supports Linux, the more of its catalogue will be available on the Linux-based devices of the future. Supporting Linux will make money for EA for years to come.
So, please direct your company to make a native Origin client and Frostbyte Engine. Port games like the Sims and Battlefield to run on the platform I, and many of my fellow gamers, prefer.
We'll buy your games if you make them for us.