I old Ubuntu with gnome2 you could right-click the startup-link and choose preference and under Command you see the 'terminal name' for example:

'Log File Viewer' has the command 'gnome-system-log'

But now the you start an application in 12.04 Unity thru: Home-button and typing, the application appear very nice, but how do I find the name if I for instance need to run the application as super user?