leftcase
September 14th, 2007, 09:13 PM
Marketing Ubuntu isn't easy. You'd think that it would be, but one of the major hurdles that we face in getting it out there is exposing non-techies to the idea of Ubuntu. Working with members of the marketing team, I've been putting together a project called ubuntu viral video which aims to do this.
The basic idea is to raise the brand awareness of Ubuntu by using the power of viral marketing. We’d like to create something like the www.firefoxflicks.com project, but for Ubuntu.
Contributors will be able to submit short films advertising Ubuntu which will then be voted upon by site visitors.
Are you interested in helping?
At the moment, we’re not looking for people who want to make videos (that’ll come when the project is up and running). Just now it’d be nice to get people involved in getting something together which allows other people submit their videos to us.
So, what can you do?
At the moment we have an offer from a couple of youtube.com like video sites who will help us to host the videos, so hosting is pretty much covered. What we need is
1) Techies. A front end which we can use to showcase the videos on like ubuntuvideo.com, and to display info to people on how they can get involved.
2) Ambassadors. Liasing with organisations like Universities and Colleges to invite them to create and submit videos.
3) Advocates. Are you a social networking ubermeister? As we get up and running we’ll need help spreading the word.
4) Marketing wizards. We need help creating guidance for project submissions.
5) Anything else. If you’ve thought of something I’ve missed, then please tell me!
Get in touch!
Please add your name to the wiki page (displayed below) if you are involved in/want to be involved in the ubuntu viral videos project. You can also get in touch via the marketing mailing list,
https://wiki.ubuntu.com/MarketingTeam/UbuntuViralVideos
I believe that if this idea is executed properly, that it can definately make a difference. We need you!
The basic idea is to raise the brand awareness of Ubuntu by using the power of viral marketing. We’d like to create something like the www.firefoxflicks.com project, but for Ubuntu.
Contributors will be able to submit short films advertising Ubuntu which will then be voted upon by site visitors.
Are you interested in helping?
At the moment, we’re not looking for people who want to make videos (that’ll come when the project is up and running). Just now it’d be nice to get people involved in getting something together which allows other people submit their videos to us.
So, what can you do?
At the moment we have an offer from a couple of youtube.com like video sites who will help us to host the videos, so hosting is pretty much covered. What we need is
1) Techies. A front end which we can use to showcase the videos on like ubuntuvideo.com, and to display info to people on how they can get involved.
2) Ambassadors. Liasing with organisations like Universities and Colleges to invite them to create and submit videos.
3) Advocates. Are you a social networking ubermeister? As we get up and running we’ll need help spreading the word.
4) Marketing wizards. We need help creating guidance for project submissions.
5) Anything else. If you’ve thought of something I’ve missed, then please tell me!
Get in touch!
Please add your name to the wiki page (displayed below) if you are involved in/want to be involved in the ubuntu viral videos project. You can also get in touch via the marketing mailing list,
https://wiki.ubuntu.com/MarketingTeam/UbuntuViralVideos
I believe that if this idea is executed properly, that it can definately make a difference. We need you!