View Full Version : MS moving towards cloud based software and making its own hardware!

September 21st, 2012, 08:27 AM
In an interview to the Seattle Times Microsoft's CEO Steve Ballmer indicated that Microsoft would move away from traditional software towards cloud based software delivery model as well as Microsoft would make their own hardware. Following are his related answer as well as the link:

"Q: Where do you see Microsoft's position in five years, 10 years?

A: First of all, I'd say: pre-eminent technology company. I think that in a back-looking view, people would say we were a software company. That's kind of how we were born.

I think when you look forward, our core capability will be software, (but) you'll probably think of us more as a devices-and-services company. Which is a little different. Software powers devices and software powers these cloud services, but it's a different form of delivery....

Doesn't mean we have to make every device. I don't want you to leap to that conclusion. We'll have partners who make devices with our software in it and our services built in. ... We're going to be a leader at that."

http://seattletimes.com/html/businesste ... prmid=4939

That means a lot of drastic changes in Microsoft's policies which would impact the people adversely. As far as I can think, according to my limited knowledge, there would be the following changes:

1- Microsoft would slowly strip down Windows from being a full fledged operating system to a browser based (cloud based) operating system, just like Google's Chrome OS.

http://www.readwriteweb.com/enterprise/ ... allmer.php

2- Local storage based software, games would be replaced by cloud based software, games.

(Microsoft has teamed up with Agawi, a cloud based gaming company which has adopted Microsoft’s Windows Azure cloud hosting to stream games to Windows 8 devices as well as upcoming Xbox 720.)

http://venturebeat.com/2012/09/10/agawi ... ows-azure/

http://www.forbes.com/sites/jasonevange ... -xbox-720/

http://www.examiner.com/article/windows ... artnership

3- Microsoft is planning to become a big hardware player like Apple. However it would keep its OEM partners with it. Devices with MS services would be sold.

4- The biggest losers would be the people. The consumers. Microsoft's cloud based model would put an end to their independence and they would be completely dependent on MS for everything. MS won't sell them the software, games etc. they would rent them their software, games etc.

5- This would also be a huge loss to the enthusiasts who build their own PCs. As because of all the above there would only be compact devices available everywhere and there would no longer be a place for full fledged desktop or full fledged notebook PCs. So desktops and notebooks would vanish. Therefore the parts to build your own PCs would no longer be available in the market.

All this could only change if some Linux distro successfully enters the market. And most probably that Linux could be Ubuntu. As Valve/Steam are trying to port their games to Ubuntu it could be a possibility. Also it would be a good omen for Microsoft's OEM partners who must be desperate for an alternative to MS Windows and are fed up of MS policies. This is surely a golden opportunity for Ubuntu and other Linux distros to fill the gap being created by MS and thus dominate the desktop as well and save the PC industry as well as people's freedom and independence.:-(

September 21st, 2012, 05:18 PM
Have you seen this?


For the MS management to bring about this change of position they need to cooperate with the rivals. They cannot lock anyone out of providing cloud storage as a service. If they try to lock customers in to their service they will be discarding possible custom.