Can't launch same app more than once from launcher

[ked]

(Unity 11.10)
How can I launch the same application from the launcher multiple times? Very annoying having to launch from the application menu bar if I work around on different workspaces, and want to start up a new session of some application.

Didn't find any solution in the forums...

[howefield]

Try pressing down on the scroll wheel.

[ked]

What??? Pure magic...

:P