Sporkman
September 23rd, 2010, 01:42 PM
Netflix hires actors to pose as its Canada fans
By MICHAEL LIEDTKE, AP Technology Writer Michael Liedtke, Ap Technology Writer – Wed Sep 22, 9:18 pm ET
SAN FRANCISCO – Netflix Inc. tried to bring a touch of Hollywood to its Canada debut Wednesday only to wind up apologizing for a botched publicity stunt.
Things backfired at a Toronto street celebration after reporters discovered that actors hired by the Netflix had been given written instructions to give media interviews gushing about the video subscription service's arrival in Canada.
The actors also were urged to fill a variety of stereotypical roles, including "mothers, film buffs, tech geeks, couch potatoes," according to the one-page handout given to them...
http://news.yahoo.com/s/ap/20100923/ap_on_hi_te/us_tec_netflix_actors
By MICHAEL LIEDTKE, AP Technology Writer Michael Liedtke, Ap Technology Writer – Wed Sep 22, 9:18 pm ET
SAN FRANCISCO – Netflix Inc. tried to bring a touch of Hollywood to its Canada debut Wednesday only to wind up apologizing for a botched publicity stunt.
Things backfired at a Toronto street celebration after reporters discovered that actors hired by the Netflix had been given written instructions to give media interviews gushing about the video subscription service's arrival in Canada.
The actors also were urged to fill a variety of stereotypical roles, including "mothers, film buffs, tech geeks, couch potatoes," according to the one-page handout given to them...
http://news.yahoo.com/s/ap/20100923/ap_on_hi_te/us_tec_netflix_actors