hellomoto
March 10th, 2010, 12:17 PM
So whilst over analysing Ubuntu's new purple identity, I stumbled across a possible link to the "brown - purple" diversification.
Thankfully this link is coherent with my other obsession... chocolate.
Cadbury's the world's second largest confectionery manufacturer, can trace its routes back to 1824 when John Cadbury began vending tea, coffee, and drinking chocolate in Birmingham. More importantly the Cadbury logo and their corporate colour of purple can be traced back to 1905.
So far we have learnt:
1, The Cadbury's brand can be associated with the colour purple.
2, The brand is easily identifiable on an international level.
3, The brand is associated with chocolate, which is obviously brown in colour.
Interesting stuff, I'm sure you will agree.....
Curiosity then, has lead you to read on as to whether there is a connection between the Cadbury "brown - purple" link and the Ubuntu "brown - purple" diversification.
Well undoubtedly the possibility of subliminal stimuli can't be ignored. Were marketing gurus at Canonical cooking up a change of brown to purple knowing that it would create familiarity with the new colour scheme on a subliminal level?
Only time will tell how successful this covert marketing strategy is. Regardless, we can be sure of one thing... Ubuntu has never tasted so good!
Thankfully this link is coherent with my other obsession... chocolate.
Cadbury's the world's second largest confectionery manufacturer, can trace its routes back to 1824 when John Cadbury began vending tea, coffee, and drinking chocolate in Birmingham. More importantly the Cadbury logo and their corporate colour of purple can be traced back to 1905.
So far we have learnt:
1, The Cadbury's brand can be associated with the colour purple.
2, The brand is easily identifiable on an international level.
3, The brand is associated with chocolate, which is obviously brown in colour.
Interesting stuff, I'm sure you will agree.....
Curiosity then, has lead you to read on as to whether there is a connection between the Cadbury "brown - purple" link and the Ubuntu "brown - purple" diversification.
Well undoubtedly the possibility of subliminal stimuli can't be ignored. Were marketing gurus at Canonical cooking up a change of brown to purple knowing that it would create familiarity with the new colour scheme on a subliminal level?
Only time will tell how successful this covert marketing strategy is. Regardless, we can be sure of one thing... Ubuntu has never tasted so good!