The return of the Polaroid slated for 2010

[HappinessNow]

take heart Polaroid addicts and hoarders of the old film: instant film is making its big return in 2010. The Impossible Project ("The Re-Invention of Instant Film") has acquired all Polaroid's old equipment, leased its factory, and will be bringing back analog integral film for Polaroid cameras.

I feel as if an entire artistic medium has been reborn; my heart catches in my throat. It won't be called Polaroid, and will in fact be different film entirely; the team announces their aim, to "develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup."

In a strong statement of victory for people who love their work, the team consists mostly of those who have worked producing Polaroid film for decades; and the site includes a sign-up form for interested photographers and Polaroid lovers to get involved to support the project. How can you help? We don't know yet, but we're sure looking forward to doing what we can to bring back one of the most fun, most rewarding ways to interact with cameras and art.http://www.walletpop.com/blog/2009/01/22/the-return-of-the-polaroid-slated-for-2010/

[Exodist]

Hmm... As much as I liked them back in the day. Digital cameras are so cheap now I dont think they will gain the market share to make it worth while.

EDIT:
A digital camera with the option to print a photo on the spot would be a better investment if they can get the size down to par.

[HappinessNow]

EDIT:
A digital camera with the option to print a photo on the spot would be a better investment if they can get the size down to par.Right.

Much the same way a large format View camera or medium format can benefit from a digital back.

Awesome, project overall!

http://www.the-impossible-project.com/