Sporkman
November 4th, 2009, 05:44 PM
Click on a weight-loss, work-at-home or acai berry ad and you’re likely to land on what looks like a blog or discussion board. Regular folks appear to be debating the merits of the product – you might even see some contrary opinions. But in the end, the bloggers and their readers always win over the skeptics and persuade them to buy the product from a convenient nearby link.
Welcome to the “fakeosphere.” Internet marketing veteran and analyst Jay Weintraub says fake blogs – or flogs – fake news sites and manufactured testimonials are the fastest-growing segment of Internet advertising. He thinks it’s a $500 million-a-year industry – and he compares it to the explosive growth of spam a decade ago.
“I don’t think people realize how big this has become, and how quickly,” said Weintraub, adding that a popular top flog campaign can generate 10,000 daily sales...
http://redtape.msnbc.com/2009/11/latest-web-trap-for-consumers-the-fakeosphere.html
Welcome to the “fakeosphere.” Internet marketing veteran and analyst Jay Weintraub says fake blogs – or flogs – fake news sites and manufactured testimonials are the fastest-growing segment of Internet advertising. He thinks it’s a $500 million-a-year industry – and he compares it to the explosive growth of spam a decade ago.
“I don’t think people realize how big this has become, and how quickly,” said Weintraub, adding that a popular top flog campaign can generate 10,000 daily sales...
http://redtape.msnbc.com/2009/11/latest-web-trap-for-consumers-the-fakeosphere.html