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View Full Version : How a Search Engine Might Assume a Query Implies a Site Search



Sanjidgc33
May 30th, 2009, 06:20 PM
Google has a number of special search operators that you can use in a search to specialize your searches.
One of those special search operators is the “site” operator, which allows you to restrict your searches to a specific domain or website if you use a special “site” command (or operator).
A newly granted patent from Google may assume that a searcher would like to see results from search of a specific site as well as search results from other pages on the Web. The patent attempts to make up for typical searchers who may fail to use the “site” operator in their searches. As the patent tells us:
Some search engines permit a user to restrict a search to a set of related documents, such as documents associated with the same web site, by including special characters or terms in the search query. Oftentimes, however, users forget to include these special characters/terms or do not know about them.
The process behind this patent looks for what the inventors call “entities” as part of the search query. An entity can be “anything that can be tagged as being associated with certain documents.” For example, entitles can include:


News sources,
Online stores,
Product categories,
Brands or manufacturers,
Specific product models,
Condition (such as new, used, refurbished, etc.),
Authors,
Artists,
People,
Places, and;
Organizations.

Some entity names are unambiguous and unique, while many others are somewhat ambiguous or generic. If an entity name can be identified, a searcher’s query might be rewritten based upon that entity name. That rewritten query may become part of the search results shown to a searcher, or a link to “site” search results may be provided.
The entity names may be found on the Web in directories, in lists, and in other places, and may be associated with a particular set of pages.