Skype and most other simular software running directly in Ubuntu, is using the v4l (Video4Linux layer) ... therefore Skype has no issues in regards to flip the cam upside down, using the v4l-settings software.
GMail however is using its own way to connect to the webcam, thereby bypassing the v4l-layer. Therefore the video remains upside down.
In regards to the way the camera is connected...
Most webcams in a laptop are connected through the USB-system ....there are internal connectors as well as external. The webcams obviously are using the internal ones (usual sockets that are available on the motherboard)
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