The brief is "show the best of ubuntu" in 10-20 seconds.

I can see MMAs point about the iPhone ads, they almost only show bling. When mentioned apps I didn't expect to show them all in detail, but just have them open as we do some funky things with compiz maybe?

I dont want to overplay the compiz angle, but I know it's bling that really looks cool. Combined with something like AWM it can really make a desktop look appealing.