I don't know if anyone saw it, but on CNN Headline News they just had a little blurb about everyone's favorite web browser -- Firefox. They didn't take sides in the "Browser War", but they did tout Firefox as being free, safe, and handy. They didn't do Firefox justice (as a news anchor accidentally called it "Foxfire" beforehand), but it did give publicity.
Oh, and I just put on jeans fresh out of the dryer . . . nothing more heavenly.