The Microsoft of today is not the Microsoft of yesteryears! (mostly).
They slept like Smaug on a big pile of Monopoly-made money until its slumber was disturbed by a little projects called... Firefox.
This little browser started drawing people exasperated and tired of the buggy, insecure browser IE and Microsoft responded by throwing a few developers back into IE (which, reading between the lines, means they had only enough people to maintain IE and nothing into R&D). Then the giant tried to go back to sleep but it was not to be.
Little did the gargantuan realize, but the world had changed (significantly) since it was last fully awake; people recognized they didn't need the bloated OS anymore, that with Netbooks (and later Tablets) the advantages of portability and longer battery life was more important than the latest powerhouse computer (thanks to netbooks, Linux and the laptop that started the netbooks, in my mind at least, OLPC!).
As the giant stumbles to its feet in a sleepy-head fog and surveys its surroundings it finds that a lot has indeed changed; phones were becoming miniature, always-on, always-connected computers, people were enjoying the natural feel of touch rather than a mouse, the Internet was growing mature and people were getting comfortable with it (and of course needed a browser to access it), Apple had gained quite a few pounds of muscle and a new kid on the block was looking lean, sleek and responsive.... Google!
And so, with a few stumbling steps, Microsoft had to shake it's head from its decades-long days of decadent partying, take off the lampshade and start to slap itself around. Typically, it takes a few slaps to really get things going (and a cold shower in the form of the failed Surface RT attempt and Windows 8) and eventually those crumbles in the corner of its eyes were wiped away (bye Ballmer!) and it could finally be considered awake, and with a heck of a job ahead of itself.
Now comes the time to re-invent itself.
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Ok, Microsoft is jumping with Ubuntu could be for a number of reasons ...
- Competition is stiff, with Amazon, Google and a bunch of smaller players. Because of the nature of the Internet, there is a lot of opportunity to differentiate oneself and with big-names like Amazon and Google, Microsoft could not rely on the usual method of under-cutting everybody on price anymore.
- Linux is on the rise. Maybe it won't be the "year of the Linux desktop" but that is no longer the goal anymore
- Microsoft has been studying Linux for years (YEARS!) so they know something about the technical aspects but not so much with the community... and what does Ubuntu have over the other enterprise distributions? A strong technical community and stronger non-technical community!
- Red Hat is more of a competitor than a partner. Red Hat kicks in doors and takes no prisoners! Microsoft can't handle them. SUSE doesn't have much of a presence in the USA and isn't ubiquitous across Europe enough to be enticing. Ubuntu gives them community, technical and worldwide range!
- If you aren't going to run Windows, at least run your server on Azure (or run Microsoft apps, run on Android/iOS, etc.)
We live in interesting years and from the looks of it, the next few years is going to be very entertaining!
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