This is a follow-up / update on removing the BlueBirds adware from an LG DVDRAM GH22LS50 using Ubuntu 12.04.1.

This thread addressed this issue for earlier Ubuntu but is closed:
http://ubuntuforums.org/showthread.php?t=1205921&page=2

The only solution I could find was the wine solution -
Install wine and run the firmware update as root.

Steps:

1. get your model number of cdrom by running $ lshw > my_computer_hardware_output.txt
2. Go to LG site and download the firmware update http://www.lg.com/us/support-product/lg-GH22NS50
3. install wine $ sudo apt-get install wine
then ...
Code:
$ su
root@ $   wine GH22LS50_TL03.exe
Open the CD-Rom tray.
Press the Update option.

Hope this helps someone.