View Poll Results: How do you pronounce the name of the Asus computer brand?

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  • Asus, like, the way it's actually pronounced. What's so hard about that?

    14 38.89%
  • With a sloppy schwa, like "the", or a "short U", like "us."

    9 25.00%
  • With a "long U" sound, like "boot," to make you cry.

    10 27.78%
  • None of those! I'll explain in the thread.

    3 8.33%
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Thread: How do you pronounce the name "Asus"?

  1. #11
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    Re: How do you pronounce the name "Asus"?

    Quote Originally Posted by 3rdalbum
    It's all very well saying how it should be pronounced in English, but Asus is a Taiwanese company. You should pronounce it how the Taiwanese pronounce it.
    Not actually as practical as it sounds. Different languages simply have different sets of phonemes to work with, so any word that gets transliterated from one language to another usually shows some wear. The simplest example is that the [r] sound in Japanese, English, and French are all completely distinct from one another, with different tongue positions and everything, but still close enough to be substituted for one another when a word crosses between any of those languages.

    Also, Asus isn't written as phonetic English or a phonetic transcription from Taiwanese or Mandarin into Roman characters. The sort of default Western pronunciation of the name as it's written would have been exactly the one from the old advertisement. It's the last four letters of the not-originally Taiwanese, not-originally-English word Pegasus, pronounced the way the company felt like pronouncing them. = )

    Using [æ] (the A in cat) is still creatively wrong, of course. = )

    Edit: Also, English doesn't use [ø], so I don't think that's what he was going for, anyway.

    Edit again: Unless you meant me, in which case, we don't really have the short [u] sound in English, either. Zeus uses [u:].
    Last edited by Copper Bezel; March 11th, 2012 at 06:21 AM.

  2. #12
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    Re: How do you pronounce the name "Asus"?

    Well, if you listen to the gal on engaget, it's pronounced the way I've always pronounced it:

    A - seuss.

  3. #13
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    Re: How do you pronounce the name "Asus"?

    I don't think you're appreciating the degree of nitpicking I'm engaging in here. = ) The first time she says it, she enunciates more clearly, and it sounds like [eɪsus], but the second is more like [eɪsʊs], as attested on Wikipedia. Both have the accent on the first syllable, as you're saying. The one that's nails on a chalkboard to me is [eɪsu:s] (to rhyme with Zeus, Seuss, etc.) but with an accent on the second syllable. She can't be mistaken for doing that, obviously. ([eɪsəs] still sounds less affected to me. [u] without an accent is really hard.)

    But I started the poll because I was curious how common each pronunciation really is, and now I wish I'd set the poll up differently, because both the range of possibilities and the correct pronunciation are actually different from what I'd initially thought.

  4. #14
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    Re: How do you pronounce the name "Asus"?

    Oh, you can nit-pick all you like. That's cool by me!

    I have no idea what the stuff you were writing for your pronunciation guides are, what language they're oriented towards, etc., so I just repeated what I heard the oriental gal say in as basic a standard American English way as possible.

  5. #15
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    Re: How do you pronounce the name "Asus"?

    Yeah, that works. = )

    The symbols I used are from the IPA, which kaldor used, and I'd thought that 3rdalbum was responding to him. The most likely place you'll run into them is Wikipedia's pronunciation keys.

  6. #16
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    Re: How do you pronounce the name "Asus"?

    *** - oos.

    I do it to troll the jaypeg and gooey people.

  7. #17
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    Re: How do you pronounce the name "Asus"?

    I actually pronounce it more like "A sis" (or /ɛisIs/ in IPA, weird things happen to my unstressed schwas), but the pronunciation used by the company itself is what's authoritative.

  8. #18
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    Re: How do you pronounce the name "Asus"?

    Definitely aςh-bo-z™ueσsus, the way it's supposed to be.

  9. #19
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    Re: How do you pronounce the name "Asus"?

    Asus is sort for Asustek (*** yooz tek).

    Leave my butt alone !!

    I pronounce the shortened version to Aah Zeus

  10. #20
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    Re: How do you pronounce the name "Asus"?

    I do pronounce it: "Asciusassasà!"


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