- #1 Stability
- #2 Ease of Use
- #3 OEM Support
- #4 Marketing
#1 Stability Ubuntu has a record of having bugs, fixing them, and then breaking new things in the next release. There has been progress but it still is not comparable to other OSes. This is only really about visible bugs that a user will notice (unfortunately). [things of major importance to the user would be: UI, Networking/wifi, sound,video, cd/dvd/blueray, Mouse and Keyboard, Bootloader, Webcam and of course printers]
#2 Ease of Use Unity has made major progress here, If I had to teach someone how to use a computer I would choose Ubuntu since the interface is so simple! Unfortunately #1 is also involved. Without stability ease of use can be impaired.
#3 OEM Support Probably one of the harder things to fix. This will likely naturally improve with an increase of market share. The other solution is to find 3rd party companies that are willing to sign a deal with Canonical (small ones?)
#4 Marketing It is great to have a fan base, but this will only take Ubuntu so far. Advertising would help a lot, Youtube for youth (and other demographics), Radio with a conservative spin (in the U.S. at least), Television with pop-culture, and of course the WWW. The target should be the young or new to computing since they will provide the least resistance to learning a new system.
What are your thoughts? Pro's, Con's, rants, raves, Humorous comments, Other things required for Market growth?