You have just stated one of the biggest reasons NOT to name it Mate. Mate has too much common usage. Apple made a big mistake calling there email program "Mail", there spreadsheet "Numbers" and there Word processor "Pages". It's fairly hard to google those words and get useful information about those applications. Windows, on the other hand, had the power of Microsoft building the brand name for years before Google existed. Now when you google "windows," it's hard to get information about the thing you look out of.
Chimarrao would be bettter name than Mate for gaining "google juice", since the desktop could easily become more referenced, than the drink by that name. However, Chimarrao still suffers from being 4 syllables long, and hard for the non-Spanish speaking people to pronounce.
"Mate being a perfect name from standpoint of its Argentine developer", is a clear example of why big companies don't let the developer give the product it's name, and have a marketing department to do it. Developers give there products names, that are meaningful to them, but don't consider how it helps the product gain marketshare.
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