User that came from Windows had always found that os... in their PC: they didn't install windows.
User that came to Linux had to install and try Linux by themselves.
The difference is this:
Windows - no choice
Linux - choose
If you buy an HP desktop, IBM desktop (or whatever)... you "choose" HP, IBM (or whatever)... not Microsoft. If you've a problem with windows you call HP, IBM (or whatever)'s call center.
If you can't say "no"....this mean you've (also) no "yes" (it will just happend).
For the reseller: if you've not the capabilities to install your own OS, you can only have windows (or apple)
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