Thanks drs305, got it working now:
your code was almost right, and got me on the way:

Code:
if [[ "${LONGNAME}" = "Enter Exact Title You Just Copied" && "${DEVICE}" = "/dev/sda1" ]] ; then
LONGNAME="Enter Desired New Title Here"
elif [ -z "${LONGNAME}" ] ; then
LONGNAME="${LABEL}"
fi
should be:
Code:
if [ "${LONGNAME}" = "Enter Exact Title You Just Copied" ] && [ "${DEVICE}" = "/dev/sda1" ] ; then
LONGNAME="Enter Desired New Title Here"
elif [ -z "${LONGNAME}" ] ; then
LONGNAME="${LABEL}"
fi
(just a different use of the [ ] items.)

Thanks!

Dax