Re: interesting MS ad
I love all the ads for Windows 7 that the major retailers are running in the newspaper today. They don't really have any idea of what selling points Windows 7 might have:
"Upgrade your existing Microsoft operating system to Windows 7. Windows 7 Home Premium makes it easy to enjoy and share your favourite TV shows, photos, videos and music" - Big W.
How? Don't we already do this? And aren't the studios going to be thrilled about you sharing music?
"Easy to use
It's faster and works the way you want" - Harvey Norman
So... it's easy, then?
Even Microsoft's own marketing material isn't that much better. Retravision put some of it underneath their ad for Windows 7-based PCs:
"Designed to make your PC faster, more secure and more reliable
Discover new ways to engage with your PC through multi-touch
Easy to connect, easy to browse, and simple to use"
The first sentence is a selling point. The second sentence is a waste of space because none of the computers advertised above it are shown to have touchscreens, let alone multitouch. The third sentence is meaningless because it doesn't say what you're connecting *to* or what you're browsing. Some older people who've never used a computer might be interested... until they get completely bamboozled by the tech specs of the computers in the main body of the ad.
So why do we need to upgrade to Windows 7 right away? Well, there don't seem to be any pressing reasons.
We can learn a lot from this. I was considering finding some money to fund an Ubuntu advertisement in this very newspaper. If I do this, I'm sure I can make Ubuntu sound like an "I need it now" download, compared to Windows 7.
Last edited by 3rdalbum; October 22nd, 2009 at 03:33 AM.
I try to treat the cause, not the symptom. I avoid the terminal in instructions, unless it's easier or necessary. My instructions will work within the Ubuntu system, instead of breaking or subverting it. Those are the three guarantees to the helpee.