They need to feel they pay for something. I love Ubuntu for what its worth, but it is not a operating system that gives you the same feeling (of value) as buying a computer with OS X or Windows preinstalled. For several reasons, looks being of the greatest. And nothing is wrong with that, we all know its free. But the same audience i talked about before, want something expensive.
You are very sure of your own businessmodel, but you haven't even checked the obvious yet.
This seems pretty halfhearted.
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