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You may find this interesting.

http://ubuntuguide.net/use-classic-menu-in-ubuntu-11-04-unity-launcher

You actually don't have to log in to the Classical Desktop. The logic is to drag the .desktop file to the Unity bar. It is just easy to get hold of the desktop file by dragging it from the panel...

It does allow it. Actually if you make a launcher by opening the application and make it stay the launcher may not work correctly for some applications. Example, gnome-mplayer, if you create a...

You may want to try Gone Fishing's method.
http://ubuntuforums.org/showthread.php?t=1760545

Actually some launchers don't work if you just right click and keep in launcher bar (MIro, e.g, click the launcher thus created it just flashes and nothing happens) You have to drag it from the dash...